Hello, I'm
TORSTEN FELD
Senior Product Manager|
Scaled Alexa's German ecosystem to 10,000+ certified skills. Now building AI-powered products at Verivox.
Berlin, Germany
// About
I'm a Product Leader who doesn't stop at the strategy deck. With over 21 years in tech and experience scaling products at Amazon, I've learned that the best product thinking happens when you can move fluidly between strategy and execution — from defining the vision to building a working prototype that tests it.
At Amazon, I built the German Alexa Skills Certification program from scratch, growing it to certify over 10,000 skills and conducting 200+ interviews as a Bar Raiser. At Verivox, I brought that same builder mentality to insurance comparison products — combining discovery research, A/B experimentation, and AI-powered prototyping to drive product decisions.
Today, I'm focused on the intersection of product management and AI — not as a buzzword, but as a hands-on practice. I build with LLMs, design agent architectures, and ship working AI products in days. Whether it's building iOS apps, AI agents, or meeting tools on weekends — I learn by doing and validate ideas through real prototypes.
Quick Facts
- 21+ Years in Tech
- 13+ Years Leading Teams
- 200+ Interviews Conducted
- 10K+ Alexa Skills Certified
// Skills
Product Strategy & AI
Data & Analytics
Technical Execution
Leadership & Team Building
// Selected Work
AI-Driven Insurance Comparison Benchmarking
AI-orchestrated conversion analysis using 15+ parallel agents to diagnose a -56% conversion drop across a 9-step insurance funnel, benchmarking against legacy platform and Check24.
Verivox Insurance ChatGPT App
One of the first ChatGPT Apps built on OpenAI's Apps SDK and MCP protocol — enabling users to search and compare German liability insurance directly inside ChatGPT.
IronCircuit
Native iOS fitness app for kettlebell and calisthenics, built with AI-driven product strategy including competitive analysis across 7 apps and community sentiment research.
WhisperIOS
iOS meeting transcription app with AI-generated minutes. 58 commits in 4 days, supporting 6 transcription backends and 5 LLM providers for structured summaries.
ReallyRabbit
Proof of concept for a well-designed customer insurance dashboard and app — tracking policies, comparing tariffs, and initiating broker transfers with Apple Wallet integration.
Plugin Marketplace
Sync engine aggregating AI skills and plugins from 6 sources into a unified local registry with intelligent deduplication. Built in a single day with zero external dependencies.
// Experience
Senior Product Manager
Verivox
Leading German online comparison platform for insurance, energy, telecom, and financial services.
- Owned insurance vertical product strategy, aligning Finance, Business, Design, Data Engineering, and UX Research teams around a unified roadmap
- Ran discovery for parallel green-field initiatives using in-depth interviews, focus groups, and quantitative analysis
- Designed and managed A/B tests and Painted Door experiments to validate product hypotheses before investment
- Built one of the first ChatGPT Apps using OpenAI's Apps SDK, bringing Verivox insurance comparison into conversational AI
- Used AI-orchestrated multi-agent analysis to diagnose a -56% conversion drop across a 9-step insurance funnel
- Prototyped rapidly with Python, Streamlit, and SQL to turn data insights into stakeholder-ready demos
Software Development Manager
eero (Amazon)
Intelligent mesh WiFi systems for seamless home connectivity, acquired by Amazon in 2019.
- Co-owned short- and long-range product roadmap for mesh WiFi systems used in millions of homes
- Delivered multiple cross-functional projects on time with engineering teams
- Mentored and coached engineering team members to measurable performance improvements
- Served as Amazon Bar Raiser across multiple organizations, ensuring hiring excellence
Operations Manager
Amazon (Alexa)
Built and scaled Amazon Alexa's German third-party skills ecosystem.
- Built the German Alexa Skills Certification program from scratch, growing it to certify 10,000+ skills
- Conducted 200+ interviews, building a high-performing team to scale the program
- Led successful launches of local Alexa programs and supported international expansion
- Certified as Amazon Bar Raiser and Interviewing Process Trainer
Manager Customer Insights Lab
Avira
Cybersecurity company offering antivirus software and online threat protection.
- Led team of six, improving user experience across websites, desktop apps, and mobile apps through systematic research
- Managed beta programs with a community of 12,000 testers and an innovation platform with ~10,000 registered customers
Team Lead Community QA
Avira
Built the team and interfaces to product management and development.
- Planned and implemented a scalable beta platform for an international community
- Led and developed up to five team members
Technical Support Engineer Enterprise
Kaspersky Labs
Enterprise support for cybersecurity solutions.
- Handled L1 & L2 enterprise support and contributed to process and tool optimizations
Education
Certifications
// Interests
Fitness
- Kettlebell Training
- Calisthenics
- Zone 2/3 Cardio
- Body Recomposition
Sci-Fi & Gaming
- Warhammer 40K
- Cyberpunk / Neuromancer
- StarRupture
Music
- Electronic / Industrial
- EBM
- Futurepop
Literature
- Science Fiction
- William Gibson
- Warhammer 40K Lore
// Contact
I'm interested in Product Lead and Senior PM roles where I can combine AI product strategy with hands-on execution — ideally at companies solving complex problems for the German or European market.
Whether it's about a role, AI initiatives, or a potential collaboration — I'd be happy to hear from you.
Based in Berlin, Germany · Open to remote & hybrid